What is marketing a law firm?
Marketing a Law Firm Marketing is everything you and your firm do to market the firm and its practice areas. Marketing is all about the MESSAGES you put out into the marketplace on who you are, what you do, and the unique value your firm delivers. Marketing efforts generally benefit all lawyers in a law firm not the individual lawyer.
What is the best legal marketing strategy for law firms?
So, to summarize, every law firm interested in growth and prosperity needs a tailored legal marketing strategy that includes individual lawyer marketing, law firm internet marketing, online marketing strategies for lawyers, law firm SEO, and even how to incorporate videos into law firm websites. So how do we accomplish all of this?
What is the next step in your lawyer marketing plan?
ALWAYS have a next step in your lawyer marketing plan! Develop or Enhance your Brand – It is critical for your success in marketing as a lawyer, to establish and build upon your own brand. Individual lawyers can have brands, just as larger law firms can. It is your branding that will allow you to be perceived as the unique butterfly you are!
What are your law firm marketing objectives?
If your law firm marketing objectives are going to mean something, you need to assign a desired time to achieve the goal. A timely goal for a new office might be to start to cash flow at the end of year one; then to grow by 10% each year thereafter. Know your Audience: Who are You Marketing To?
How Do You Market a Law Firm?
There is no single strategy for marketing your law firm; there are actually many different methods, tactics, and platforms. This should be great news to you, as it presents the opportunity to diversify your marketing and reach more clients than ever.
Know your audience
The first step in creating a law firm marketing plan is to hone in on your niche and know your target audience. After all, most lawyers provide specific types of services for people in a specific area or region.
Pick your platforms
There’s a misconception that in order to market effectively, you need to be on every platform. That is not the case, and can in fact be a huge waste of your time and money.
Nurture your leads
One study found that 40% of law firms don’t respond to their contact forms at all, letting potential leads run cold with no contact. If you are going to invest in marketing, you want to make sure you are following up with your leads in a timely manner.
Keep clients happy
Marketing your law firm doesn’t stop with new client acquisition. Maintaining relationships with existing and past clients is also important in earning positive reviews, driving referrals, and keeping clients happy.
10 Strategies to Market Your Law Firm
Wondering how to market your law firm? Then you’ll be happy to know there are many strategies you can use – from law firm SEO to content to paid ads. Here are a few of the best strategies to start using today.
1. Social Media Marketing
Social media platforms like Facebook, LinkedIn, Instagram, and Twitter are great tools for growing your following online. Many law firms see success with creating valuable content for users and engaging with their existing follower base.
Tip 1: Create Batches of Content Ideas
Creating a stack of content ideas in advance is far easier when compared to coming up with content every time you remember to post something on your website or social media channels. To achieve this, I suggest that you and your team (if you have them), brainstorm content in batches.
Tip 2: Create a plan to organise your marketing content
I’m confident you will have come across a number of marketing content calendars if you have been in business for a little while. Content calendars are great because there are times where specific posts will be well-received and have perceived value by your prospective clients.
Tip 3: Use tools to schedule posts
There are a range of tools available to schedule images, video, text and everything in between. A popular option is Buffer, which is helpful if you want to schedule on Instagram, Facebook, Twitter, LinkedIn or Pinterest.
Tip 4: Get a Marketing Coach or Advisor
Sometimes momentum is lost because you lose faith in your approach. With the help of an experienced marketing coach, you have access to strategic advice and support that will help you keep accountable and more likely to achieve your marketing goals.
Tip 5: Hand it over for a professional to take it over
It is often the owner or a dedicated team member who is doing the social media marketing for their law firm. But for many lawyers and firms, marketing will only get done if it is made a priority. If it’s not possible for you to stay on top of your law firm marketing, consider handing it over for a professional to take over.
If social media posting is part of your marketing approach, avoid getting caught up in the ‘likes’ or ‘comments’ side of things. If you are talking about heavy topics, or topics that are sensitive or highly personal, it is sometimes unlikely that people are going to comment on your posts on social media.
Why is it important to have a social media presence?
It’s worth having a social media presence because it adds credibility. It’s unlikely that you’re going to get a review from someone raving about how you got them off a drunk drive charge, but for services such as conveyancing and Will writing it can help showcase your services.
Why don’t small law firms have marketing?
This is because well they are solicitors and legal experts, not marketers. (In fact, lots of marketers don’t have the skills and experience to help small law firms, but that’s a different story).
Do small law firms have marketing departments?
Small law firms tend not to have marketing departments. You may even palm it off onto a junior member of staff who has far better things to be doing (and things that they are far better at doing).
What is the HTM Listen Up app?
Turn your phone into a classroom! The HTM Listen Up App is packed with hundreds of hours of tools, trainings and proven growth strategies to help you hit your highest revenue goals and fast-track your path to freedom! You’re an awesome lawyer. But no one taught you how to market, how to hire, how to improve your sales conversions. That’s not your fault, but it is your business!
What is AR Handbook?
Find the Money! The AR Handbook offers a clear plan for the collection of outstanding accounts receivables (AR) so you can minimize wasted time to the Firm in collection efforts and GET PAID!
What is a business plan worksheet?
The Business Plan Workbook is the #1 resource for small law firm owners who are committed to running their firm like a successful business. The Business Plan Workbook will help you map out exactly how many clients you need bring in, to make the money you want to make, to live the life you want to live!
How many stages of law firm growth?
That is why we’ve divided our program based on the six distinct “Stages” of law firm growth – so we can give you what you know you need now and what we know you’re going to need next as your firm grows.
Why can’t a law firm grow to 7 figures?
And that’s exactly WHY so many otherwise great lawyers will never actually be able to let their firm grow to 7 figures. Because it is virtually impossible for the owner of a law firm to be his or her OWN managing partner.
Can you learn everything from your smart phone?
Right now, from your smart phone you can learn everything you need to know to get to the next level.
Is 7 figure firm magic pill?
You’re not going to join this and hope that in 12 months you have a 7-figure firm. This is not a magic pill. You’re gonna work harder than you ever have before but you’re going to work harder on the smart things or the things that are going to drive you forward and move you forward and not just grinding and getting nowhere.”
How to find out who your best referral source is?
The best way to figure out who your best referral sources are is to look at your clients over the past two to three years and determine how each client found you . Who referred them to you or to your law firm? Every time you open a new matter or file, consider including how the client found you so that in future years, you can simply run a report in your practice management software to see who your best referral sources are.
What is marketing in law?
Marketing is everything you and your firm do to market the firm and its practice areas. Marketing is all about the MESSAGES you put out into the marketplace on who you are, what you do, and the unique value your firm delivers. Marketing efforts generally benefit all lawyers in a law firm not the individual lawyer. Law firm marketing includes everything above from websites and social media, to blogging efforts, client communications, branding and law firm public relations . Marketing softens the marketplace so prospective clients and referral sources know the firm. When the market is familiar with your law firm and its brand, it makes it that much easier for the next task – accomplished 100% by the sales force – I mean the lawyers.
What is legal marketing?
This page is designed to provide a law firm marketing primer for you as an individual lawyer, and for your entire law firm. Legal Marketing is interpreted many different ways depending on what a particular company is selling. In other words, advertising agencies will say they do lawyer marketing strategy but what they really do is help their clients place paid ads. A public relations firm will say they do marketing, but their core mission is to get placements, guest features, articles, interviews, and other forms of PR for their law firm clients. While advertising and public relations are both components of a law firm marketing plan, they are just two out of many strategic legal marketing ideas law firms need to focus on to drive new revenue. In fact, to make this concept easy for lawyers, many years ago, I created a foundation for every lawyer and law firm’s marketing strategy called The Four Pillars of Marketing ?.
How to set a law firm marketing goal?
One way to set an attainable revenue goal is to review all of your current client engagements and assign likely revenue generated this year. Then, create a total revenue goal that is attainable; one that with commitment and hard work, could actually be reached .
How much of my law firm revenue comes from referrals?
Likely 80% of your revenue this year will come from existing clients and referral sources. Knowing this, make the process of retaining and growing those relationships a top priority in your law firm marketing plan. Specifically:
How to build relationships with other lawyers?
Most larger law firms don’t even have criminal defense practices, so it’s important to build relationships with other lawyers by attending bar association events, and other lawyer-focused soirees.
Why is it important to deliver excellent client service?
As you are working with clients, it is important to deliver excellent client service. Many legal cases will span the course of a year or more. You have a great opportunity during this time to proactively communicate with this important target audience. This is the stage where you want to proactively communicate the status of the client’s case or matter and keep communications open. You also want to return calls promptly and treat clients as you would like to be treated.